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Laetitia with blue eye

On February 9, 2002 according to Reuters: "French Feminists protest ad featuring model with black eye

Several dozen women have demonstrated in pouring rain in front of a top Paris department store to protest over an advertisement showing supermodel Laetitia Casta with a black eye. Around 50 members of La Meute [The Pack], a group that monitors ads it considers derogatory to women, gathered outside Galeries Lafayette chanting slogans and waving banners in front of a giant billboard showing a smiling Casta with bruises and torn clothing.

Demonstration of the Pack
in front of the Galeries Lafayette
on February 9, 2002

The idea is that women fight each other for goods in the sales, but a black eye comes from a fist blow, and is a very particular sort of violence, said Florence Montreynaud, the founder of the organization."

La Meute and Chiennes de Garde. ASFAD, CADAC, Femmes libres, Mix-Cité and RAP joined the demonstration.

In the center the woman, who demonstrates with a red mask on the top of the head in her hair,
has only one applied make-up eye integraly with black mascara, to have a fake black eye.
Behind her, another woman seems also to be a fan of the asymmetrical integral mascara.

Demonstration
against the Jean-Paul Goude's visual
Soldissimes
Galeries Lafayette Feb. 9, 2002

On could read during the demonstration the mottoes:

"Sexisme Ras le bol" [Sick and tired of sexism]

"Sexisme = Alienation"

The visual has been hijacked for a just cause --the violence on the women--.
However it is not the Laetitia's smile that hides the violence.

On the right, the upper left corner of the visual has been removed to hide the main reason, the goal: the little red heart.
If one begins to remove the reason of the heart in this story, what does it remain? A smile out-of-context!
She is dressed more like an adventurer except the visible black bra that nobody has grabbed in the fight.

Since Darwin, life is a competition. Jean-Paul Goude likes this theme of the running:
with the three boys for Kodak (at 7:16s)


or the women wearing colored gown and black stocking for the Galeries Lafayette.


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